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About Cordia Directions

Cordia Directions at a Glance

We believe most of the needed-solutions or technologies already exist somewhere in the world. Introducing collaborative solutions rather than competing with each other: Collaboration/leveraging existing technologies/ assets enables entrepreneurs to shorten the PoC cycle and focus on impact creation, market fit, and on the ground operations. Leveraging existing technologies/assets enables all trusted stakeholders to align their directions, incentives; create a supportive, collaborative ecosystem around the service and product. Currently, Cordia Directions is running a P2P marketplace for quality pre-owned cars in Kenya via its subsidy, Peach Tech Limited.

Image by Sebastian Unrau

Our Mission

Image by Toa Heftiba

Create a platform where entrepreneurs can focus on solving issues by leveraging existing assets and change the world from financial/ competition-based economy to knowledge-based, sharing economy. 

Our Vision

We do build our own startups in emerging markets by realizing the above mission – not just saying but showing we can make it happen. Build up several successful startups in an emerging market, standardize the collaborating approach, which is applicable to broader context, and be a part of change that we would like to see.

Image by Artur Tumasjan

Our Value

Image by George Kedenburg III

- Build up a successful startup and make all stakeholders happy
- Support every team member to realize their maximum potential and become a platform for great talents.
- Provide financial returns to all stakeholders and invest back in the next generation of entrepreneurs.

Corporate Information

Corporate Name


Date of Establishment

Head office

Cordia Directions, Ltd.

Kaoru Kaganoi

July 20, 2020

Higashi Murayama City, Tokyo

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